Roofing professionals already know their craft — but when it comes to social media, most feel stuck. The same roof photo, posted over and over, doesn’t feel fresh. And with jobs to run and bids to finish, figuring out what else to post (or how to make it look good) usually falls to the bottom of the list.

That’s exactly why we are hosting “Steel the Spotlight: Social Media for Roofers.” This one-time online workshop is led by the Indiana Metal marketing team — the same team that has driven:

• Over 2.6 million views on TikTok this year alone

• More than 1.7 million views and 346,000 people reached on Facebook (a 612% increase YTD)

• Nearly 90,000 website pageviews and 36,000+ visitors YTD to IndianaMetal.com

• Tens of thousands of likes, comments, and shares from both homeowners and contractors

We know what gets attention online — and we’re here to show you how to use the same simple strategies for your roofing business. In this short, practical class, you’ll learn:

• Fresh content ideas so you’re not just posting another roof picture

• When, where, and how to post for the best engagement

• Tools like Canva and Metricool (both with free versions!) to make posting faster and easier

• Tips for taking better jobsite photos that actually stop homeowners mid-scroll

Every participant will also receive a free playbook packed with content ideas and a repeatable framework — so you’ll always have something new to share without wasting time trying to come up with it on your own.

You don’t need a marketing team or hours to spare. Just a few minutes and the right approach can make your business look polished, trustworthy, and professional online. And if you can’t catch it live, no problem — every registrant will get a playback link to watch anytime.

At Indiana Metal, we don’t just supply steel. We help you build your business.