You ever post something on TikTok that you think is just a fun little peek into your day, only to have the internet absolutely lose its collective mind over it?
Yeah. We did that.
We showed off some HD printed steel—specifically, the woodgrain ones—and next thing you know, people were calling it everything from “the Griswold family station wagon” to “1970s basement paneling.” Some folks even asked if it was just… printed paper? (Bless their hearts.)
So let’s set the record straight, shall we?
First of All: It’s Not Paint, and It’s Definitely Not a Sticker
What you’re looking at is not some sticker slapped onto metal. HD printed steel goes through a whole multi-layer coil coating process. That rich woodgrain? It’s printed directly onto the steel in a high-resolution process using transfer film and specialty coatings—like tattooing your steel, but fancier and way more durable.
After it’s printed, it’s finished with a clear protective coating that helps it resist fading, chalking, and all the other wear and tear that the haters in the comments swore it wouldn’t survive. And that protective layer? It’s not messing around—we’re talking a 20-year vertical warranty.
Popularity Contest: We’re That Girl
If you’re wondering if HD printed steel is actually catching on or if we’re just trying to sell you on some trendy nonsense… let’s talk numbers.
Our TikToks showcasing this stuff have racked up millions of views. Contractors are calling us from all over asking for samples. Homeowners are texting their builder like, “I need this for my barndo.”
Whether it’s the Barnwood, the Rough Sawn Cedar or a new color we’re looking at stocking (hint, hint!) HD printed steel is taking over accent walls, wainscoting, ceilings, garage doors, cabins, and even full-blown barn homes in our MP36, Board and Batten and even Flush Front panels – Because people want character—but they also want low maintenance and high durability.
Let’s Talk Application (Spoiler: It’s Easy)
The best part? You don’t need some special unicorn tool or black-market contractor to install it. This steel installs just like any of our other steel siding or interior panels. Screw it. Snap it in. Whatever the application—interior or exterior—HD printed steel’s got the strength and structure you expect, with the look that makes people say “Wait… that’s metal?!”
Haters Gonna Hate (But They’re Still Watching)
Look, the internet will always have opinions. Some folks see Rough Sawn Cedar and immediately flash back to Great Aunt Linda’s shag-carpeted den where they once spilled Tang on the beanbag chair. We get it. But this is way more upscale than that.
This is the modern-day glow-up of everything you loved about woodgrain—without the warping, peeling, staining, splintering, or repainting.
So yeah, it might look like it came from the 1970s. But it’s built to last till 2070.
Want to see what all the fuss is about?
Stop scrolling and start planning—come visit our showroom or request a sample. Just don’t blame us when your whole project suddenly wants to revolve around HD printed steel. We warned you.
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